1 days ago
According to the Islamic Republic of Iran Broadcasting News Agency (IRIB News), Seyed Kamran Bagheri, CEO of Smileino, a knowledge-based company, stated that the growing use of artificial intelligence in everyday life and professional activities has highlighted the need for local AI tools tailored to the language, culture, and requirements of Iranian users. In response, Smileino has prioritized the development of Persian-language AI solutions.
Referring to Zigap, one of the company's achievements, Bagheri explained that Zigap is a comprehensive intelligent assistant for Persian speakers, designed to address a wide range of user needs through a simple and user-friendly environment. The assistant enables users to perform many daily tasks, including interacting with AI, generating images, and other activities.

He added that Zigap will soon offer a broad range of digital services, significantly improving access to both public and private services. One of its key goals is to provide a Persian-language platform tailored to the needs of Iranian users, allowing them to benefit from AI services in various aspects of daily life without relying on foreign systems. Currently, more than 20 services are available through Zigap, serving approximately 2 million users.
Bagheri also introduced Ham-Hoosh, a specialized AI platform designed to drive AI transformation within organizations and businesses. The platform leverages existing digital tools within organizations and integrates them with AI technologies, enabling significant productivity gains and substantial improvements in organizational management.
Built on top of organizations' existing digital infrastructures, the platform helps businesses harness AI to solve core operational challenges in ways that were previously impossible. Bagheri noted that many organizations possess vast amounts of scattered data across numerous digital systems. However, understanding and effectively utilizing this data has remained a major challenge. He explained that Ham-Hoosh uses the latest advances in AI technology to interpret and analyze this data, enabling organizations to make better decisions and improve performance. This added value is especially important for large enterprises.
According to Bagheri, Ham-Hoosh can be applied across various organizational functions, including customer support, operations, sales, maintenance, finance, procurement, and more. In addition to improving user experience, the platform provides senior executives with unprecedented managerial insights that were previously unimaginable. As a result, many large Iranian companies and organizations are already using Ham-Hoosh to significantly enhance their business operations.
Emphasizing the role of knowledge-based companies in advancing strategic technologies, Bagheri stated that the development of indigenous AI products not only addresses domestic needs but also contributes to building a strong technology ecosystem, creating specialized employment opportunities, expanding software infrastructure, and increasing the share of the knowledge-based economy. He further stressed that investing in AI and supporting knowledge-based companies active in this field are among the most important prerequisites for maintaining a strong presence in future technological competition. Domestic teams and products can play a vital role in strengthening technological independence and developing national capabilities.
Bagheri concluded by noting that products such as Zigap and Ham-Hoosh have been developed based on the expertise of Iranian specialists. Their widespread adoption, however, depends on increasing public awareness of local AI capabilities and strengthening the country's technology ecosystem through the support of relevant authorities and institutions.
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